Each subscriber gets one deadline, in every email, page and checkout.
Someone joins your list and their offer window starts: say 72 hours. Your emails, your sales page and your checkout all show the same time left, on their phone or their laptop. When it runs out, the offer closes for them on every device, and your pages send them where you choose. It does the core job of Deadline Funnel, starting free instead of $49 a month.
Free for 1 campaign and 50 new deadlines a month. No card needed.
How it works
Set it up once. After that every new subscriber gets their own window automatically.
Make a campaign
Say how long the offer lasts (say, 72 hours from when someone joins) and where to send people once it's over.
Add it to your pages and emails
Paste one line of code on your sales and checkout pages, or use our free WordPress plugin. Drop the countdown image into your emails.
Each lead starts their own clock
The deadline starts the first time they open the email, click through, or when your email tool tells us they joined. It never starts twice.
What you get
Countdown images in email
Animated: each time it's opened it counts down second by second for a minute, from that person's real time left. Works with Kit, Mailchimp, ActiveCampaign, MailerLite, Brevo, Klaviyo and any tool that can put the subscriber's email in an image link. Two looks, your colour, your own words.
Follows people across devices
The deadline belongs to the subscriber's email address, not a browser cookie, so the phone and the laptop show the same time.
The offer closes on time
After the deadline, your sales and checkout pages send the visitor to the page you choose. People with no deadline can be sent to your sign-up page instead. Running a live launch? Use one fixed date for everyone, or end each deadline at a set time of day, like 11:59 PM New York.
Starts from Kit and others
Kit's own Send a Webhook step, ActiveCampaign, Mailchimp and MailerLite start the clock the moment someone reaches your sequence. No Zapier needed. (Kit's webhook step is on its paid plans; on Kit's free plan the deadline starts at the first open or click.)
The date in your Kit emails
Connect Kit and each person's deadline is written to their custom fields, so an email can say "ends Friday, October 9 at 4:28 PM EDT".
See what sold
A line on your thank-you page counts sales. Each campaign shows new people per day, sales and how many bought before their deadline.
Help one person
See who started and who bought, give someone more time, or remove them so they start fresh. Export everyone, with their email, to a spreadsheet.
Works where you build
WordPress (free plugin), Webflow, Framer, Carrd, Kajabi, Teachable and any page where you can paste a script tag.
Switching is painless
Moving from Deadline Funnel? Import your people with the deadline they already have, so nobody gets a fresh window. Timers speak 14 languages.
What happens when the time is up
Each person's deadline is saved with us the moment it starts, under their email address. Every timer, email image and page check reads that one saved time, so they all agree.
When it passes, the countdown changes to "This offer has ended" and your offer pages send the visitor to the page you picked, like your full-price page.
- Reloading the page, or opening the email link on another device, shows the same time left.
- Changing a campaign's length only affects people who start after the change. Deadlines already given stay as they are.
- Pages show the exact end date and time with its time zone, worded just like your emails.
- After their deadline, the pages you protect stop showing the offer to that subscriber, on any device.
Simple pricing
Deadline Funnel starts at $49 a month. Evergreen Deadline starts free.
Free
for as long as you like
- 1 campaign
- 50 new deadlines a month
- Email countdown images
- Page timers, redirects and the WordPress plugin
- A small Evergreen Deadline link under your page timers
Creator
or $290 a year
- 10 campaigns
- 1,000 new deadlines a month
- Everything in Free
- No Evergreen Deadline link on your pages
Business
or $690 a year
- Up to 1,000 campaigns
- 10,000 new deadlines a month
- Everything in Creator
A "new deadline" is one person starting one campaign. Visits, email opens and people already counted are free. Prices in US dollars; sales tax or VAT is added at checkout where it applies.
Questions
What's an evergreen deadline?
A deadline that starts for each person when they arrive, instead of one date for everyone. For example: new subscribers get 20% off your course for 72 hours after they join your list.
Do I need to know code?
No. You copy and paste. On WordPress you can use our plugin and a block instead of pasting anything.
What happens when someone opens my email on their phone and buys on their laptop?
Both see the same deadline. Links from your emails carry the subscriber's email address, and the deadline is stored with us, not in their browser.
What about visitors who didn't come from an email?
You choose for each campaign: show them the page as normal, send them to another page (like your sign-up page), or give them a deadline on that device only. A device-only deadline lives in that browser, so a private window starts a new one: it suits ads, not offers you want closed for good.
Will my pages slow down?
The script is small (about 4 KB compressed) and loads once per page. If our service were ever unreachable, your page still shows normally, without a timer.
What if a visitor blocks scripts?
A few privacy extensions block scripts like ours. Those visitors see your offer without a timer and aren't redirected after their deadline, as with any script-based timer. They never see your "ended" content by mistake.
Do I need an email or password?
No password. Your workspace opens with a key you save when you start. Add an email in your dashboard and you can also sign in with a link we send you, so a lost key isn't a lost account.
Can I cancel?
Yes, any time, from your dashboard or your receipt email. You keep your plan until the end of the period you paid for, then move to the free plan. Deadlines already started keep working.